We help companies become the version of themselves people expect.
We started Decisions Studio because we saw the same gap everywhere: Companies had more data than ever — but no clarity. Teams knew what customers did, but not why. What people said didn’t match how they felt. And product and strategy decisions were often built on assumptions.
We wanted to change that — by making expectation the starting point, not the afterthought.
We know the most successful brands begin with understanding what people expect and what happens when those expectations are met, exceeded, or missed. We blend behavioral science with business strategy to decode the hidden “why” behind human choices so businesses can stop guessing, grow with confidence, and build what actually matters.
“In a marketplace full of noise and sameness, the companies that win aren’t louder — they meet and exceed expectations.”
— Christian Goy | Founder
Who We Are
We are visionary builders of better futures — part behavioral economist, part innovation strategists, part AI alchemists. We are former pro athletes, former founders, who bring the same intensity, clarity, and precision from the field into boardrooms and brainstorms. We don’t just ask “what’s next?” — we ask “why not better?”
We’ve co-created cutting-edge tools in education, health, and behavioral economics. Today, we are rethinking how brands earn loyalty, how startups reinvent tomorrow, and how we can help people live, do, and be better by designing around what they expect and deserve.