Expectations are what customers measure you against—whether you know it or not.

Unmet expectations cost massively.

Globally, businesses could lose up to $3.8 trillion in 2025.

U.S. companies alone lose an estimated $168 billion annually due to customer churn.

Today, expectations drive the modern economy.

— Christian Goy | Founder

Companies that meet or exceed customers’ expectations and improve retention by just 5% can boost profits by 25–95%. (Bain & Company)

Now what?

Rethink you approach. CX maps and NPS scores show you what people did. They don’t tell you why people expected more — and didn’t get it.

Expectation Mapping + Benchmarking can help.

People don’t compare you to your competitors. They compare you to the best product they’ve ever used or the last great customer experience.

Our frameworks and tools allow you to understand the subconscious and economic factors that drive expectations, while benchmarking how well you meet, exceed, or miss expectations, and how that compares to what the best in your space are doing.

Let us help you gain clarity.

Because you don’t lose customers for a product or service that isn’t good. You lose them because their expectations weren’t met — or worse, never understood.

Let’s fix that.